Erica Swallow is a status quo wrecker, entrepreneur, and technology/education journalist. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications.
How to Get Consumers Addicted to Your Content
There are three steps to generating “stickiness,” says Tara-Nicholle Nelson, vice president of digital and content at SutherlandGold Group, and some brands are already doing a great job at it.
What Content Strategists Can Learn From Movies
In her SXSW presentation, Social Media and Content Strategist Carmen Hill explained that content strategists could learn from Hollywood screenwriters by obeying the rules of the classic narrative arc.