Erica Swallow

Erica Swallow

Tech journalist and entrepreneur.

Erica Swallow is a status quo wrecker, entrepreneur, and technology/education journalist. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications.

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Smartphone addiction infographic article
Erica Swallow's Blog

Are We Addicted to Smartphones? [INFOGRAPHIC]

I wrote an article about smartphone addiction last month, covering research released by UK telecommunications regulator Ofcom. The folks over at e2save were inspired to create an infographic to ...

Ferris article
Erica Swallow's Blog

Ferris Bueller Spends His Day Off on Twitter and Foursquare

Ferris Bueller, Jeanie Bueller, Cameron Frye, Sloane Peterson, Tom Bueller, Ed Rooney, Abe Froman, and the Chez Quis Maitre D’ made their debuts on Twitter this week, in what might be my favorite digital ode to Ferris Bueller’s Day Off (one of my favorite 1980′s movies).

Paris las vegas foursquare special article
Erica Swallow's Blog

Foursquare Specials: How to Get a Vegetarian to Eat at Your Burger Joint

How do you get a lifelong vegetarian to eat at your burger joint? You offer a Foursquare special. As a vegetarian, I generally wouldn't seek out meat-centric restaurants, including burger spots ...

How ella grew an electric guitar article
Erica Swallow's Blog

How Should We Teach Tweens about Business & Finance?

For such a capitalist country, the United States does a horrible job of preparing its youth for the reality of life, where success is highly based on financial achievement. My financial educatio...

Open uri20120919 24629 33qwzh article
Erica Swallow's Blog

Staycations: How Americans Spend Their Summers

Two-thirds of Americans have taken a "staycation." With the average vacation costing $1,180 per person, it's no wonder!

Thrifts night out photos article
Erica Swallow's Blog

Thrift's Night Out Challenges Fashion's Night Out

Thursday, September 8 marked the third annual Fashion's Night Out. The brain child of U.S. Vogue Editor-in-Chief Anna Wintour and the Council of Fashion Designers of America, Fashion's Night Out wa...

Smiley socks article
Erica Swallow's Blog

Top 5 PR Pitches That Rocked My Socks Off

Many of the pitches that I receive from PR professionals are irrelevant to my work, but every now and then, a gem of a pitch will surface in my inbox. Great PR people know how to put together a fit...

Open uri20120919 27252 1hfdbjw original20121008 10454 1dyqpyp article
Erica Swallow's Blog

What Content Strategists Can Learn From the Movies

Content strategists can learn from Hollywood screenwriters by obeying the rules of the classic narrative arc, according to strategist Carmen Hill.