Erica Swallow is a status quo wrecker, entrepreneur, and technology/education journalist. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications.
To say that the world of media is changing would be an understatement. The rug has been utterly pulled from underneath the strong media houses of times past.
The days of reactionary social strategies are limited. Here are tips on building brand advocacy by anticipating your customer's needs.
We recently caught up with Warby Parker's Community Manager JRubio to pick her brain on the brand's content strategy.
Excited to hear about tales from within one of the world’s most prolific pizza chains, we caught up with Phil Lozen, the social media maven at Domino's Pizza.
Red Bull, the popular energy drink, supports its content strategy with just that foundation, though, owning its very own Red Bull Media House.