Erica Swallow

Erica Swallow

Tech journalist and entrepreneur.

Erica Swallow is a status quo wrecker, entrepreneur, and technology/education journalist. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications.

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The Content Strategist

How To Dominate the Next Generation of Media

To say that the world of media is changing would be an understatement. The rug has been utterly pulled from underneath the strong media houses of times past.

Sxsw brand advocacy panel article
The Content Strategist

5 Tips for Turning Fans Into Brand Advocates

The days of reactionary social strategies are limited. Here are tips on building brand advocacy by anticipating your customer's needs.

Warby parker women11 article
The Content Strategist

Community Manager Secrets: An Interview with Warby Parker

We recently caught up with Warby Parker's Community Manager JRubio to pick her brain on the brand's content strategy.

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The Content Strategist

Hot Delivery: An Inside Look at Domino's Social Media Strategy

Excited to hear about tales from within one of the world’s most prolific pizza chains, we caught up with Phil Lozen, the social media maven at Domino's Pizza.

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The Content Strategist

How Red Bull's Content Strategy Got Its Wings

Red Bull, the popular energy drink, supports its content strategy with just that foundation, though, owning its very own Red Bull Media House.