Erica Swallow is a status quo wrecker, entrepreneur, and technology/education journalist. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications.
How To Dominate the Next Generation of Media
To say that the world of media is changing would be an understatement. The rug has been utterly pulled from underneath the strong media houses of times past.
5 Tips for Turning Fans Into Brand Advocates
The days of reactionary social strategies are limited. Here are tips on building brand advocacy by anticipating your customer's needs.
Community Manager Secrets: An Interview with Warby Parker
We recently caught up with Warby Parker's Community Manager JRubio to pick her brain on the brand's content strategy.
Hot Delivery: An Inside Look at Domino's Social Media Strategy
Excited to hear about tales from within one of the world’s most prolific pizza chains, we caught up with Phil Lozen, the social media maven at Domino's Pizza.
How Red Bull's Content Strategy Got Its Wings
Red Bull, the popular energy drink, supports its content strategy with just that foundation, though, owning its very own Red Bull Media House.